Our online editor’s prediction on the traditional treats that will make their way to the top of Google search results this year.
In 2015, a report by The Coconuts Jakarta stated that Kue Cubit came third in the most popular Indonesian searches ranking on Google. Throughout the year, plenty of social media posts featured refined versions of this classic sweet delight, so it wasn’t really much of a surprise how popular it was. It reminded me of the Martabak craze that happened in 2013, which, with the help of social media, managed to become a food trend that is still going on even to this day.
With some minor alterations and modern innovation, a traditional dish can be transformed into one that could grip a whole nation – one that can be described as trendy. With that in mind, here are a few dishes that I imagine could follow the same path as Kue Cubit and Martabak in the near future.
Back in December 2013, I was having breakfast at Atria Hotel Semarang’s Canting Restaurant when they offered me to try its signature Iga Panggang Rawon (grilled ribs in kluwak nuts). On another occasion saw me flipping through the menu at Ninety Nine – a modern joint – when I discovered that it serves Rawon Wagyu and Nasi Goreng Rawon Wagyu. At this rate, this traditional Javanese dish, which ingredient consists of a poisonous fruit, will keep on appearing in a more sophisticated form in the future.
2. Lapis Surabaya
I’ve always been in love with Lapis Surabaya, which is the reason why I was so ecstatic when I had the chance to visit Spikoe – one of the most popular joints in Surabaya that sells the sponge cake. Imagine the jam between the yellow- and brown-coloured sponge cake being replaced with Nutella or Ovomaltine.
3. Nasi Uduk
Its popularity in being one of Jakarta’s most favourite comfort dishes of all time would surely mean that a climb up on the Google search ladder is not far off. Considering the current clean eating trend, perhaps a healthier and diet-friendly interpretation of the aromatic dish could be the break that it needs.
4. Bestik Lidah
Meat lovers love a bit of beef tongue, and as one myself, I was delighted to have sampled Bestik Lidah By Pak Pur during a trip to Solo. Although the joint did not make our list of Heritage and Classic eateries, pictures that I took of the dish gained plenty of likes on social media. Perhaps it’s high time that someone were to bring it to Jakarta and take it up a level.
If this Peranakan bun only contained minced pork and is round in shape back then, one can find a multitude of Bakpao variations nowadays. I’ve seen users on Instagram selling Bakpao in the shape of a Minion and Hello Kitty, so I’m quite certain the introduction of a Nutella-filled Bakpao is not too far behind.